Eye makeup has always been a way for individuals to express themselves and enhance their natural beauty. From bold eyeliners to shimmering eyeshadows, there are countless ways to make your eyes pop. However, a new trend has emerged in the world of eye makeup that is turning heads and challenging traditional beauty standards: under eyeshadow.

What is Under Eyeshadow?

Under eyeshadow is the practice of applying eyeshadow to the lower lash line instead of the upper lid. This unconventional technique creates a unique and eye-catching look that can add depth and dimension to your eyes.

Embracing the Trend

While under eyeshadow may seem intimidating at first, many beauty enthusiasts are embracing this trend and experimenting with different colors and techniques. By using bold shades or shimmering metallics on the lower lash line, individuals can create a striking and modern look that is sure to turn heads.

According to a study by BeautyInsider, 65% of makeup artists believe that under eyeshadow will continue to gain popularity in the coming years. Celebrities such as Rihanna and Zendaya have been spotted rocking this trend on the red carpet, further solidifying its place in the world of beauty.

How to Achieve the Look

To achieve the perfect under eyeshadow look, start by applying a neutral or matte shade to your upper lid as a base. Then, use a small brush to apply your chosen eyeshadow color along your lower lash line, blending it out for a seamless finish. Finish off the look with mascara on your lower lashes to make your eyes pop.

Makeup artist Sarah Wilson recommends using cream eyeshadows for a more intense and long-lasting color payoff. “Cream eyeshadows are great for creating a bold look that stays put all day,” she says.

The Future of Eye Makeup

As we look towards the future of eye makeup, it’s clear that trends like under eyeshadow are here to stay. Researchers at BeautyInsider predict that advancements in technology will lead to new and innovative products that will revolutionize the way we apply makeup.

One such advancement is the development of smart mirrors that can analyze your skin tone and recommend personalized makeup looks tailored to your unique features. These mirrors will make it easier than ever to experiment with different trends like under eyeshadow and find the perfect look for any occasion.

With these exciting developments on the horizon, there has never been a better time to embrace new trends in eye makeup and let your creativity shine.

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1WH staff