As Gen Z continues to shape the beauty industry with their unique sense of style and language, it’s important to stay up-to-date on the latest trends. From colorful makeup looks to trendy slang, here is a comprehensive guide to understanding Gen Z beauty trends.

Colorful Makeup Looks

Gen Z is known for their adventurous approach to makeup, often experimenting with bold colors and unconventional techniques. One popular trend among Gen Zers is “e-girl” makeup, which typically features dark eyeliner, bright eyeshadow, and faux freckles. Another trend is “boy beat” makeup, a minimalist look that focuses on enhancing natural features with subtle contouring and glossy lips.

According to a study by Mintel, Gen Z consumers are driving the demand for vibrant eyeshadows and neon lipsticks. Brands like Glossier and ColourPop have capitalized on this trend by offering affordable, high-quality products that cater to Gen Z’s desire for self-expression through makeup.

Trendy Slang

In addition to their distinctive fashion sense, Gen Z is known for their ever-evolving slang. From “snatched” (meaning on point) to “flex” (showing off), keeping up with Gen Z lingo can be a challenge for older generations.

A recent survey by Pew Research Center found that 74% of Gen Zers use slang terms in their daily conversations. Some popular phrases include “slay” (looking amazing) and “tea” (gossip). Understanding these slang terms can help brands connect with younger consumers in a more authentic way.

Research on Beauty Trends

Research conducted by Euromonitor International predicts that the global beauty industry will continue to grow at a steady pace, driven by the purchasing power of Gen Z consumers. By 2025, Gen Z is expected to account for 40% of all consumers in the beauty market.

A study by WGSN highlights the influence of social media platforms like TikTok on beauty trends among Gen Z. The rise of beauty influencers on TikTok has led to an increase in viral makeup challenges and product recommendations that resonate with young consumers.

Future Advances in Beauty Trends

Looking ahead, experts predict that sustainability will play a key role in shaping future beauty trends among Gen Z. As environmentally conscious consumers, Gen Zers are increasingly seeking out eco-friendly beauty products that align with their values.

Innovations in technology, such as virtual try-on tools and personalized skincare solutions, are also expected to drive the future of beauty trends. Brands that embrace these advancements will be well-positioned to capture the attention of Gen Z consumers in the years to come.


  1. Mintel:
  2. Pew Research Center:
  3. Euromonitor International:
  4. WGSN:

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1WH staff