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In recent years, the rise of social media platforms like TikTok has significantly impacted the fashion and beauty industries. Gen Z, the generation born between 1997 and 2012, has been at the forefront of setting new trends and reshaping traditional notions of beauty. From viral makeup hacks to slang terms that quickly become part of everyday language, Gen Z’s influence is undeniable.

The Influence of TikTok

TikTok, a video-sharing platform known for its short-form content, has become a hub for beauty enthusiasts to showcase their creativity and share their favorite products. With over 800 million active users worldwide, TikTok has a massive reach, making it an ideal platform for brands to connect with younger consumers.

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One of the most significant impacts of TikTok on the beauty industry is the democratization of beauty standards. Gen Z creators on the platform have embraced diverse representation and challenged traditional beauty norms. From body positivity campaigns to showcasing unfiltered skin, TikTok has created a space where everyone can feel seen and celebrated.

Gen Z Slang in Fashion

In addition to influencing beauty trends, Gen Z has also introduced a new language into the fashion world. Slang terms like “snatched,” “extra,” and “flex” have become commonplace in fashion conversations, both online and offline. These terms not only reflect a shift in popular culture but also serve as a way for Gen Z to express their individuality and sense of style.

Brands have taken notice of this linguistic shift and have started incorporating Gen Z slang into their marketing strategies. By using these terms in advertising campaigns and social media posts, brands can connect with younger audiences on a more personal level.

The Future of Gen Z Beauty Trends

As we look towards the future, it is clear that Gen Z will continue to shape the beauty industry in innovative ways. With an increasing focus on sustainability and inclusivity, Gen Z consumers are demanding more from brands than ever before. From clean beauty products to gender-neutral packaging, brands are adapting to meet the evolving needs of this generation.

Furthermore, technology will play a crucial role in shaping the future of beauty trends. Augmented reality (AR) filters on social media platforms allow users to try on makeup virtually, while artificial intelligence (AI) algorithms can recommend personalized skincare routines based on individual skin types.


From TikTok tutorials to runway shows, Gen Z’s influence on beauty trends in fashion and slang is undeniable. As this generation continues to push boundaries and redefine traditional notions of beauty, brands must adapt to meet their changing needs. By embracing diversity, inclusivity, and innovation, the future of beauty looks bright for Gen Z.

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