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Eye makeup has always been a staple in the beauty industry, with trends constantly evolving and changing. One of the latest trends to take the makeup world by storm is the under eyeshadow trend. Instead of focusing solely on the eyelids, this trend involves applying eyeshadow underneath the eyes for a bold and edgy look.

The Rise of the Under Eyeshadow Trend

The under eyeshadow trend has been spotted on runways, red carpets, and social media platforms. Celebrities like Rihanna and Lady Gaga have been seen rocking this trend, inspiring makeup enthusiasts around the world to experiment with their looks.

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According to a study conducted by Beauty Trends Inc., searches for under eyeshadow tutorials have increased by 150% in the past year. This surge in interest can be attributed to social media influencers sharing their under eyeshadow looks and tutorials, making it more accessible to everyday makeup lovers.

How to Achieve the Under Eyeshadow Look

To achieve the under eyeshadow look, start by applying a base eyeshadow color on your eyelids. Then, using a small eyeshadow brush, apply a contrasting color underneath your lower lash line. Blend the colors seamlessly for a cohesive look that enhances your eyes.

Makeup artist Lisa Johnson recommends using creamy eyeshadows for a more intense look that stays put throughout the day. She also suggests using a setting spray to lock in the colors and prevent smudging.

Experimenting with Different Colors and Textures

The beauty of the under eyeshadow trend is that it allows for endless creativity and experimentation. From bold neon colors to shimmering metallics, there are no limits to what you can create with this trend.

According to a survey conducted by Makeup Trends Magazine, 70% of respondents stated that they feel more confident when wearing under eyeshadow. This trend not only allows individuals to express themselves through makeup but also boosts their self-esteem.

The Future of Eye Makeup

As we look ahead to the future of eye makeup, it’s clear that the under eyeshadow trend is here to stay. Beauty brands are releasing new products specifically designed for creating under eyeshadow looks, such as dual-ended eyeshadow sticks and creamy pigments.

Researchers at Beauty Innovation Labs are currently working on developing innovative formulas that enhance the longevity and vibrancy of under eyeshadows. Their goal is to create products that are user-friendly and cater to all skin types and tones.

With advancements in technology and a growing interest in experimental makeup looks, we can expect to see even more creative trends emerge in the world of beauty. The future of eye makeup is bright, bold, and full of possibilities.


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